CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Titanium watches. Concept by Frank Gehry
TEAM: Design-Frank Gehry, Industrial Design/Graphic Design/Production-Pete Kelly, 3D Modeling/Visuals-Mike Curry, Time Telling Concept-Mathew Emeott
CONTEXT: This project started with Gehry requiring all the inhouse designers to submit sketches based on a very organic direction to see if we get his style. He selected my sketches as standouts and I got the project. I was surprised when he presented very linear designs instead of his normal organic style as the direction.
We used his handwriting as the fonts for everything. I created a custom digital segment (font) using his handwriting. The time telling concept came used a mix of words and numbers to spell out the time which was a very unique and creative concept.
At the beginning of the project Gehry told me he didn’t think his watch design could possibly replace his trusted timex stretchy band and we were making watches for his fans, not him…