CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: In-ear bud and standard bud with patented ergonomic fit that became a franchise technology specificly for active products.
TEAM: Direction/iD-Pete Kelly, Engineer/Product Manager-Matt Windt, Art Direction-Kevin Horsburgh
CONTEXT: Great sound was the initial intent with placing the drivers low and near the ear canal. Once we started prototyping and fit testing we realized we also solved for the common problems most buds have where they get loose or fall out when the cables are pulled.
The FIX bud actually digs in deeper like a hook when you pull on the cables. This is how the FIX got its name!
Discovery revealed a patentable element which resulted in a franchise technology.