CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: My team developed icon 3 then icon 4 because of it’s popularity with board sport athletes. Each evolution allowed us to make it more robust, easier to use with gloves and stay on the head better.
TEAM: Director/iD-Pete Kelly, Donnie Stiff, iD/Concept Validation-Kevin Sze, Consumer Insights-Pete Kelly, Zack Leader, Art Direction-Chris Metcalfe
CONTEXT: The original Skullcandy Icon was wildly popular with skiiers, snowboarder athletes which made it trend off the mountain. We extracted the design DNA and engineered it to handle the beating extreme athletes will put it through. When bluetooth tech became small enough we cut the cord and added glove friendly controls.