CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: The design direction stemmed from FONT design, thought of by a true graphic designer... not me. Although I co-designed and nurtured the development through all the compromises and challenges that this direction was sure to have. The design language is based on primitives and strict proportion… It’s aesthetic is so unique and beautiful because of these decisions. Truly outside-the-box thinking for such an intimate and ergonomic product. KNOW has a design language, creative direction and brand message that captured a 70% female audience and secured a differentiated market position. Developed a solution to eliminate long listening fatigue through considered mechanical design and prescriptive acoustic tuning.
TEAM: Brand Concept-James Milam, Creative Direction-Afterall Studio, Pete Kelly, James Milam, Design/Direction-Pete Kelly, Afterall Studio, Steve Page, 3D Development-Dave Vogt, Steve Page
CONTEXT: Headphones thoughtfully designed for an underserved and under-appreciated audience ie Females and those who aren’t interested in the look and feel of typical ‘consumer electronics.’