CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Opening price point bud and headphone.
TEAM: Direction-Pete Kelly, iD-Ryan Jung, Art Direction-Chris Metcalfe
COMMENTARY: This project is noteworthy for me because its a great exercise in creating something from nothing. It allowed me to teach my entry level designer how to approach challenges with creativity and purpose.
The bud retails for $3.50 and the headphone is $15. With such low retail prices you can imagine how limited the build allowance was.
The headphone has to adjust and conform to the head without any hardware or assemblies. Solving for how to reliably route the bridge cable from one earcup to the other with no additional parts is a literal challenge but also an opportunity to create a signature element.
The two designs share a dynamic form, in-tool logo and in-tool texture. The color pop from the exposed cable is the most noticeable attribute.