CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: With nearly 6,000 bikes sold to date and an expanding model line-up, ZOOZ Bikes has become a global phenomenon, shipping directly to consumers via zoozbikes.com and establishing a network of 60 dealers across the US, UK, and Australia.
TEAM: Concept/Engineering-Chris Zahner, Design Direction/Creative-Pete Kelly, Operations-James Milam
CONTEXT: The original build was an experiment to see if Chris could speed up his city commute. I just had to have one, then I wanted to design one. As product designers and builders do, we did six or seven rounds of design and geometry iterations that eventually resulted in the most capable urban electric bike on the market. It’s all about the ride and the style…two things the rest of the industry ignored.