CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Basic wired bud sharing DNA with the GRIND headphone project.
TEAM: Director/iD-Pete Kelly, iD-Donnie Stiff, iD/Concept Validation-Dave Vogt, Consumer Research-Pete Kelly, Donnie Stiff, Art Direction-Chris Metcalfe
COMMENTARY: This buds ‘window’ is a tip of the hat to its internal audio acoustic engineering. I was looking for a way to literally draw attention to the internal components and resulting performance. The concept elements add richness and interest to the opening price point bud.