CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Fashion forward women’s watch line. An extension of Gwen Stefani’s fashion brand L.A.M.B. (love angel music baby) in collaboration with her stylist Andrea Lieberman.
TEAM: Designer/Direction-Gwen Stefani, Andrea Lieberman, Pete Kelly, Product Manager-Candace Wilcox, Art Direction-Gwen Stefani, Andrea Lieberman, Pete Kelly
CONTEXT: Gwen is a style icon and her unique vision of what watches could be flipped the women’s watch landscape on it’s head. All of the big brands at the time were influenced by our L.A.M.B. watch design and materialization.
Working with Gwen gave me a unique understanding of how to approach design for women also how to think differently about design in general.
We had great success at Nordstrom, boutique shops across the country and online commerce.