CREATIVE. DESIGN. MANAGEMENT.
DESCRIPTION: Natural remedy startup needing brand identity, packaging and label development.
TEAM: Brand Direction-Mellissa Milam, Brand Identity/Graphic Design/Packaging Design-Pete Kelly
CONTEXT: The projects container goal was to help solve the problem of messy, unorganized medicine cabinets and to develop a brand identity that stands apart from typical big pharma packaging. Common startup pivots occurring along the way including container type, brand name change and label criteria. The end result is a clean and simple container with a unique and inviting look and feel.